Premier Leisure were already established in Weston-super-Mare for their indoor karting track, when they expanded their existing site to incorporate three new experiences.
Combat Zone, an adrenaline pumping indoor paintball experience and Laser Quest both added to their list of ultimate indoor action. Both these experiences were targeting the corporate market as well as encouraging young adults, hen and stag parties. The Coffee Lounge was the third project, providing an environment where you could just sit back and relax, watch TV, play pool or make use of the free Wi-Fi. The focus was on enjoying local produce, whether you were there as a spectator or just wanted to pop in for coffee.
We were given free reign to design and build a website that reflected the range of thrills, spills and excitement that this Indoor Leisure complex has to offer. We built on their current branding, designing areas of the website that reflected each of the experiences. It was a fantastic opportunity to be involved in a rapidly evolving project, seeing the changes every time we visited from the luminous painted mazes in the Laser Quest arena to the new branding being added to the front of the building.